This is a free sample of marketing director resume that you can use as a draft and tailor it for your job search needs. Re-direct business investment strategy and focus as appropriate with business leadership, Drive the development of the 5 year Strategic Plan enabling the business to grow faster than market. Ensure local attendance at sponsorship events, activities and TDC and CVB board meetings, Review, edit and/or develop basic advertising drafts (including e-mail campaigns, collateral, print media, landing pages, etc. ), Assist with implementing and enforce usage of processes within the market, Identify opportunities to streamline standard processes, Provide strategic input on projects and provide project leadership as warranted by opportunity, Provide overall guidance on look and feel of deliverables and ensure content, messaging and graphics are aligned with company standards and branding policy, Encourage client use of proposal / bid templates as appropriate, Ensure that the appropriate CRM tools are in place and leveraged to support business objectives, Ensure ongoing tracking of marketing and communications activities to aid in reporting to market and marketing leadership, Solicit client feedback on service delivery and revise proposal / bid processes as necessary, Coordinate with other Marketing & Communications professionals to develop and share best practices, Lead and / or execute internal initiatives to improve processes / function / client service, Ultimate responsibility is to generate leads for the Business Development team, Design and implement comprehensive marketing strategies, Collaborate with Business Development team to develop a comprehensive marketing plan to build a successful database of qualified leads for the business development team, Plan and execute campaigns for corporate promotion, Conduct market research for various regions and industries and apply strategically, Build and oversee corporate communication activities, as well as public relation efforts, Develop, create, and write materials for national and regional marketing campaigns, Gather and analyze data with regard to website activity and provide recommendations to increase traffic, Edit and continuously fine tune all written communications for the firm, Coordinate the production of all marketing materials and distribution to business development team, Supervise the department and provide guidance and feedback, Produce ideas for campaigns and events and organize them efficiently, Conduct general market research to keep abreast of trends and competitor’s marketing movements, Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships, Provide weekly progress report to the CEO, B2B Communications/Marketing professional with 5+ years of experience in marketing strategy and start-to-finish production of marketing and communications materials, including web content, Track record of success creating and running lead generation campaigns/activities with measurable conversion rates resulting in revenue, Demonstrated ability to design, write and present compelling campaigns that result in a measurable effectiveness, Must possess exceptional copywriting and oral communication skills, Must be a self-starter and have the ability to “roll up his / her sleeves”, Proficient with MS Office, PowerPoint and Adobe software applications, Leadership ability to grow and develop a high performance marketing team with a proven record of success, Action-oriented style; ability to take the lead in making contacts and building collaborative relationships at all levels of the organization, both within and outside the company, Lead the creation and delivery of powerful, concise, and engaging messaging and materials around the brand, product features/value, competitive differentiators, and new product offerings, Develop and communicate a differentiated brand voice and narrative for us in the marketplace, Create and execute social and digital outreach strategies, including but not limited to, blog posts, newsletters, and social content posting, Create solutions to engage, inform, and motivate audiences / stakeholders identified by Sales, Client Strategy, and Product teams, Enable Sales - devise strategies on how to best communicate the value proposition and develop the sales tools to support strategic business initiatives, Work with Product and Sales teams on developing go-to-market plans, that support the launch of new ideas, products, solutions, and service offerings, and manage the cross-functional (Sales, Client Services, Exec) implementation of the plan, Analyze all marketing initiatives to identify insights, trends, and results that add value to the implementation of future strategies and report results to internal stakeholders on a regular basis, Market intelligence – be the expert on ListenFirst’s clients, how they buy and their buying criteria; be the expert on the competition and the ecosystem as a whole, Demand generation – develop the strategy and manage the marketing programs that drive demand for their products and services, Develop and implement annual strategic and operating plans for Honeywell in Japan, Work with Japan Country President, business country VP/GM, and Strategic Marketing team across HGRs to ensure a consistent ONE HON strategy, execution and implementation, Provide cross SBU leadership in the country in the areas of strategy formulation, country analysis, industry/market analysis, competitor benchmark, and alliances/partnerships strategy development, Work on high impact strategic alliances and partnerships projects. MR, CT) and segment (e.g. Led marketing team of service line and health plan managers, and effectively managed annual budget in excess of $3 million. Partner with consumer marketing, ebusiness and media to deploy, Serve as subject matter expert and social media evangelist to internal stakeholders, providing strategic social media expertise to integrate social media best practices within their consumer-facing processes and digital programs, Drive social engagement and integration strategy across online social communities, maximizing inherent differences while presenting an integrated, relevant experience for consumers, Provide strategic leadership and management of social Programs, budget, and resources across the consumer marketing social media portfolio, 12 to 15 years of marketing experience with a specific focus on digital experience within a corporate and/or agency environment; ideally over three years focused specifically on social media, Experience within the insurance and/or financial services industry is a plus. Able to work to tight deadlines, Lead a team of 8 marketers to develop and execute strategic and tactical DTC/MCM plans for all Oncology brands marketed in the US, Be responsible for recruitment, coaching and development of direct reports to ensure a strong marketing talent in the OBU, Lead TV and digital video strategy for Neulasta along with an integrated non-TV DTC campaign to drive effective patient education, Provide leadership to marketers responsible for managing various DTC campaigns on six additional Oncology brands, Identify innovation and optimization opportunities for the DTC TV and non-TV campaigns campaigns to establish Amgen as the industry leader in Oncology patient marketing, Lead the Oncology HCP MCM team to develop strategically aligned plans and tactics and drive effective execution of brand communications, Partner with brand leadership teams to align DTC/MCM campaigns to strategic imperatives, Partner with cross-functional teams including CCOE, BAI and analytics to identify and introduce industry leading DTC/MCM approaches into the OBU, Lead the OBU agency strategy for ensuring identification and management of best-in-class DTC/MCM agency partners, Drive innovation in multichannel strategy including initiatives like integrated marketing, predictive analytics and best-in-class digital, web and social platforms, Monitor DTC and MCM industry trends to identify and capture best practices into the OBU, Be responsible for delivering on revenue and ROI objectives on the DTC/MCM investment, Master’s degree and 7 years of Marketing experience, Bachelor’s degree and 9 years of Marketing experience, MBA 8+ years of pharmaceutical marketing/advertising, experience in healthcare space with knowledge of consumer, TV, digital and HCP marketing, Proven track record for identifying, managing and developing talent; management of skills development and career aspirations of direct team members, Experience developing, managing and measuring DTC, digital or HCP campaigns along with strong agency management background, Proven strategic thinking skills along with a track record of leading execution under tight timelines, Demonstrated leadership skills in leading and influencing cross-functional teams and communication with senior leadership, Excellent written, oral and interpersonal communication skills, Must have three (3) or more years' successful business development and management experience, Must have postacute experience in admissions, marketing, or sales for long-term care, Must be able to plan, develop, organize, implement, and evaluate business development programs, Must develop and implement census development plans, Must be able to concentrate and use reasoning skills and good judgment, Develop annual marketing plans to increase new customer visits and existing customer frequency, Gain alignment with Operations and Franchise leaders for ongoing refinement of marketing strategies, Guide local sports sponsorship and other partnership activity, Leverage market specific sales/order data, historic marketing initiatives performance and customer analytics to optimize market-level programs and grow overall brand performance, Provide training for market-wide and store level leadership around marketing execution, Manage and direct local market agencies; collaborate with them for development of marketing tactics and various media plans; partner with Operations, co-op and Marketing leadership to complete twice yearly agency evaluations, Create programs that grow loyalty program membership at the market and store level, Provide comprehensive marketing analysis and tactical recommendations to opportunity markets, Collaborate with franchise business partners to drive new store sales through consultation and recommendation of effective strategies, Gain and share in-depth market and competitive knowledge for assigned markets to include: competitors marketing strategies; emerging threats; market pricing; store level marketing needs and market level opportunities, Form Co-Ops, manage budget and establish appropriate management processes and procedures, Ability to perform root cause analysis of market-level issues and recommend strategies to address, In-depth knowledge of and ability to be conversant in, all marketing elements mix; advertising (broadcast, print, digital), media (broadcast & digital), PR, special events, charitable partnerships and social media, Compelling presentation skills for small and large groups, B.A. This includes providing support on content development, platform evolution, systems & delivery and optimization, Manage our key partnership with our media buying agency Starcom, from strategy, channel planning, digital and data to push our digital evolution upstream, Manage digital and social agencies to drive breakthrough innovative engagement and always on social strategy, Incubate and manage new media partnerships working closely with AP digital engagement & media partnerships lead to ensure that the platforms and partnerships that are leveraged are aligned with the business needs and the needs of clients, Lead the development and implementation of Visa Greater China's media strategy and engagement plan, Inspire, coordinate, and motivate the Greater China marketing team to #getdigital, Work closely with the AP digital engagement & media partnership's lead to implement Visa's web and digital strategy in Greater China, Implement a Social Media strategy for Visa Greater China building on best practice learnings, Global strategy and country specific objectives, Input to and implement the agreed mobile strategy building on best practice learnings, Global strategy and country specific objectives, Work with local digital / social agencies to drive optimization and efficiencies across the multiple web assets, Work closely with other functional groups to consolidate Visa's presence in the digital environment and minimize fragmentation, Establish core KPI metrics to be used to evaluate ongoing digital marketing performance, Manage the content publication process within the AU marketing team and from PR/Comms team, Review web analytics data to make recommendations for optimization of site content, Ensure policy/style/guideline standards are met, and develop and manage quarterly reviews of all Australia content to maintain its relevance, Manage timelines and coordinate support resources from the development/host agency for deliverables, Act as the key point of contact for digital and website management to external agencies, Visa Web Services, AP Hub Marketing and other functional groups, Manage web development and web hosting agencies, end-to-end (including integration, billing and SOW development), Work collaboratively with the business to prepare detailed briefs for new web pages/websites/microsites/projects and advise on the most cost effective, efficient options, Ensure that all web and digital assets and communications adhere to Visa key controls and brand standards, Minimal 10 years work experience, with at least 7 in a media and digital marketing role, with experience both in traditional media and, substantial experience in new, digital media, Education: Bachelors’ or business/marketing or related field with marketing foundation, Proven understanding of digital platforms and technologies, Proven track record managing agency partners and 3rd party technical vendors, Significant experience of developing and managing mid to large scale website platforms, Significant experience in marketing with a strong brand management and brand communication, Expert knowledge, skills and demonstrated track record across a range of functions including digital, brand, marketing analytics, performance management, Strong communication, interpersonal and collaboration skills, Strong self-management skills including demonstrable drive and energy, Website, mobile apps, and social management skills, Develop and lead a team of dedicated B2B marketing professionals that develop and execute marketing programs and tactics to Enterprise, Midmarket, and Channel Partners for the Americas region. Develop relationships with community partners and organizations, Develop marketing and brand strategies that communicate a compelling value proposition for current and prospective users in each key market; collaborate across functions to drive impact and results, Partner with the Global Marketing Strategy and Insights Director as well as the Media Lead to define core audiences by market and develop a continuous test and learn environment, Lead the social marketing efforts for the region, including strategic direction, editorial planning, target definition, and community growth and engagement, Recruit and develop the regional marketing team; provide exceptional team leadership with a focus on employee engagement, mentoring, development and retention, while also attracting top talent, Develop and manage agency partners as they scale the marketing function, Be the relentless advocate for local relevance across each market; ensure all marketing activities feel local and personal; articulate market nuances for other teams who aren’t familiar with the region, Extensive experience (12+ years) executing large scale brand marketing, digital marketing, experiential campaigns, offline marketing, partnerships and sponsorships, and social media-driven marketing in the Americas, with a specific emphasis on the US, Creative and analytical thinker with a proven ability to champion world class creative marketing programs that deliver results, Proven experience influencing leadership in a cross-functional, matrixed environment, Willingness to regularly travel, some of which will be international, Strong analytical, planning, and forecasting skills, Outstanding communication and presentation skills; able to articulate a vision, strategy or idea clearly, The ability to work at both strategic and tactical levels, Fluency in English (written and verbal) required, Spanish and/or Portuguese a benefit, Direct and manage the Services Marketing team by leveraging expert client and market knowledge, Serve as a SME and Excellence Focal Point for the services marketing discipline, Accountable for ensuring the delivery and success of a wide variety of services marketing activities across Managed Services portfolio, Contribute to the marketing plan execution as a member of the team, Enrich and enhance the marketing discipline, drive marketing efforts, and ensure that Amdocs is differentiated from others in the market, Serve as the focal point for analysts and press relations teams. Presents ideas logically and assertively. Created and launched a highly successful Physician Referral Marketing Program in a 9 location Audiology practice. Lead implementation of Regional Voice of Customer into global commercialization and development plans, Lead Regional Product Strategy Team (RPST) pre-launch market planning activities for pipeline products including market research, thought leader development, advisory boards, advocacy development, public relations, disease state educational activities, class and product branding, market access planning, HEOR, etc, Develop detailed launch roadmaps and handoff to launch brand teams, as appropriate, 1-2 years before product launch, Manage portfolio product pre-launch commercial expenses within guidance, Contribute to mid-term and long-term regional business planning by providing insights and recommendations on portfolio enhancement, developmental opportunities, and timelines for implementation into the market, Work with Medical Affairs, clinical, corporate, and partner companies to develop and regularly update LCM plans for key pipeline assets, In partnership with key corporate functions, drive US therapeutic area strategy to include prioritized list of licensing product opportunities. Ensures that all branches in the region support the regional Marketing plan, Proactively meet with the Association Director of Marketing, Senior Management Team, Department Heads and Program Directors to create the region’s Marketing Calendar, Serve as communication link between marketing and executive leadership in the region. How to write a Marketing Director resume? Wrote jingle and produced CD that served as key component in the success of a client meeting. Other responsibilities are managing marketing materials creation, maintaining a good relationship with the company's stakeholders and writing marketing copy. Ensure that appropriate input is secured from representatives of key groups within the business, Leadership & People Management – Lead an 8+ person marketing team to achieve established objectives. Provides communication to sales team on market released products, Conducts product overviews for physician and sales reps, Presents product and marketing plans to internal management, Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines, Builds strong relationships with global teams to ensure successful launch of new sites / new products (tools/SW) and collaborates to ensure launch of new sales enablement tools and collaborate to ensure launch of new sales enablement tools, Works with market research to collect all limited market release survey data and shares results regularly with management, Builds strong relationships with leading KOL’s around the world, Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments, Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors, A Bachelor’s degree in Engineering, Business Administration, Marketing or equivalent education experience, Ten or more years of progressively responsible business experience in a class III medical device company or equivalent, At least two years of Heart Failure disease state experience which includes product management and/or market development experience and/or a commercially focused role centered on driving revenue and collaborating closely with sales management, highly preferred, Six or more years of demonstrated experience at a managerial level, Seasoned judgment acquired through organizational experience and a demonstrated record of achievements in successfully building a business, Substantive knowledge of multiple therapy areas related to SJM therapies, health care delivery, hospital information systems and managed care/reimbursement markets and the factors that drive them, A good understanding of product and market management, physician, and patient marketing experience, Demonstrated ability to effectively prioritize development projects using customer input, Requires the ability to track financial metrics and make appropriate adjustments to successfully achieve revenue/unit goals, Documented record of delivering marketing information which adds value to management’s decision making process, Demonstrated verbal and written communication, interpersonal and presentation skills; the ability to lead a cross-functional team and communicate with multiple levels of the organization, Ability to effectively work in a cross-functional team achieving results through influence, contributing strategic insight and incorporating feedback from the field selling organizations, Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into customer solutions are essential, An advanced credential, such as an MBA in a relevant discipline/concentration, Professional marketing certification or designation, US Class III medical device marketing experience, Experience working in a broader enterprise/cross-division business unit model, Ability to work in a highly matrixed and geographically diverse business environment, Establishes annual marketing plans for brand/product(s) and executes with product innovations, Provides forecasts for product lines and updates throughout the year, Utilizes market research to properly plan product activities, Responsible for annual financial forecasts within product line, Coordinates promotional activities with sales management, Provides sales training for managed products and updates as needed, Assesses continually competitive landscape and responds accordingly, Minimum: BA/BS or equivalent in technical discipline (engineering, physics or chemistry), Preferred to also have an MBA or Marketing degree, 10+ years of applicable experience in semiconductor equipment industry, 2+ years of applicable experience in technical marketing, Excellent oral and written communication skills in English, Extensive Marketing experience: track record of devising and executing innovative marketing campaigns which impact contribution, Commercial Marketer who is passionate about delivering to the end consumer. Deliver vehicle specific “activation briefs” that tailor the brand ideal to the relevant touch-points (TV, digital media, promotions, PR, POS, packaging, CRM/Care-line, events mgm, apps etc). Other languages appropriate to local markets desirable, The role requires regular international travel and the ability to work in a high tempo international culture, Supporting and Establishing Strategic Direction – Establishing appropriate program mix to accomplish Brazilian sales goals. Work with Association Services Offices for approval prior to entering into contractual relationships, Networking: Represent and promote the YMCA in the local community and develop positive working relationships with other organizations, businesses, and governmental entities. This role is responsible for developing each team member individually, cultivating a a positive team environment and for implementing and enforcing approved sales marketing strategies, policies and procedures, Manage and promote ongoing communication with HMG Integrated teams ensuring alignment on editorial and marketing initiatives, Drive key category growth across brands by working with Men’s Group Site Directors to create sell-able opportunities across the year and elevate them to both HMG and HDM teams, Become an expert in each site, successfully navigating and communicating each brands’ nuances, Draft general presentations and high-level brand sales collateral, Develop best-in-class proposals for top-tier and high-revenue RFPs, RFIs and proactive asks, Own and foster key internal relationships across Print, Project Management, Account Management, Editorial, Content and Video Studios and the Hearst Auto Group, Has superior writing skills allowing for the accurate and compelling manifestation of marketing solutions into client proposals, Is resourceful, solution-focused and a multi-tasker, Has strong prioritization and time management skills, Integrate consumer insights, market & category drivers to build growth strategies and tactical growth solutions for strategic business plans, portfolio, brands, media, advertising and R&D, Influence category / brands reputation using the whole range of media and non-media touch-points and recommends the right touch-point mix, Synthesize across multiple, multi-dimensional, complex data sets to formulate strategic insights and determine innovative growth strategies in order to influence the strategic direction of the business, Evaluate key competitors’ brand strategies, anticipate actions and develop plans to ensure sustainable competiveness, Translate brand strategies and positioning into clear, actionable communication and renovation / innovation briefs, Define and defend brand equity elements, if needed suggest alternatives to expand brand territories, Identify sources of strategic advantage (e.g., cost, scale, price strategy, brand strength, category) and develop sustainable business model, strategies and plans, Lead an effective, integrated cross-functional annual planning process, Proactively identify and address key brand and portfolio P&L opportunities and issues and take actions to optimize profitability, Drive multi-agency collaboration through the Integrated Communications Planning process and assess the quality of output and overall agencies’ performance, provide timely and effective feedback and coaching. The best examples from thousands of real-world resumes, Handpicked by resume experts based on rigorous standards, Tailored for various backgrounds and experience levels. The role is responsible for actively translating customer engagement feedback into tangible local activity plans that drives customer engagement, Business Development activity for enterprise lead generation and events/trade show, Marketing Activity Plans & Innovation launches, This role is responsible for developing and implementing activity plans, in-line with global plans and championing local market needs, to improve drinks throughput, improve profitability and grow the machine base in the workplace, Champion and drive Workplace Vitality initiatives, Create and drive local marketing activity plans for building the mars drinks brand and driving the technology and drinks products sales performance (NSV (Net Sales Value), New Business, promotions, share, volumes vs. plan), Develop and lead brand and internal communication plans, product launches and sales promotions, Develop the marketing tools and information packages for internal and external use, Analyse of the return on investment of marketing activity, Research and understand local consumer and customer insights, Understanding of the workplace drinks market place, the competitive set and the dynamics of the industry segmentation in the US, Analysis and implementation of Pricing Structures for machines drinks and services, Translate market knowledge and findings from sales and market research into actionable insight plans to be fed back to global marketing, Build brand awareness, customer acquisition, retention and delivering revenue by developing and leveraging a full range of digital, social and e-commerce tools, campaigns and platforms, Lead E-Commerce business initiatives including managing current platforms and identifying best-in-class solutions to support emerging businesses including AMAZON.com, Bachelor’s Degree in Marketing or Business, 9+ years in either Brand, Trade or Channel Management, Sales Management, or similar marketing/sales role, 5+ years working in a business to business environment, Management and implementation of Visa marketing campaigns at market level that support the achievement of local business and brand objectives, Responsible for marketing consulting efforts for two groups of Visa’s Financial Institution clients in Russian market (a list of key clients and a list of middle market clients), Responsible for marketing consulting efforts for Visa’s Merchants clients in Russian market, Develop (with the support of regional team) and implement a new optimized approach to providing marketing support to the Financial institution clients from the middle market and Merchants clients, Develop; co-ordinate and implement strategic marketing and communication plans designed to meet Financial Institution client and market, including realization of marketing campaigns on behalf of clients, To be a brand champion for the Russian market supporting high brand value for clients and customers through effective realisation of the global brand strategy delivering clear and consistent brand messages throughout all marketing campaigns, To be a sponsorship champion for the Russian market, To lead Affluent Centre of Excellence for CEMEA, To be the media manager at the Russian market providing effective media plan for all the campaigns and the best fit of media mix to the target audience, communication message and available creative solutions, Bachelor’s degree from an accredited university, Minimum of 5 years experience in product marketing, Experience in email / digital / social marketing high desirable, Working knowledge of Microsoft Office applications (Word, Excel, etc. In driving potential clients to the site Public Relations: plan and implement internet, social efforts! 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