Your goal should be to befriend the individual, not pitch to them. Give creators a thoughtful content brief to guide them through messaging or any key dos/don’ts, but allow them to be the expert creators you hired them to be and put it on them to proactively bring ideas and trends to the table. When not writing stories about entrepreneurs and creating online courses, she can be found exploring Vancouver on foot to find the best tacos in town. This is the crux of an effective influencer marketing strategy. 3. Let’s say you’ve just received two pitches. Influencer marketing platform is a solution which is designed to assist brands with their marketing campaigns. For Tagger’s best practices on partnering with multi-cultural and diverse influencers, click here. Report and Analyze Your Influencer Marketing Strategy: Collect as much data as possible to assess the success of your influencer marketing campaign. Once you have landed on your partners and you’ve started down the negotiation path, you can request more data such as conversion metrics. 9. You can probably get a sense of the benefits associated with using an influencer marketing strategy. We’ve also sent physical products to the influencer to have them post on their feed or story, and have seen very strong returns, especially when offering a free product in exchange for post.”. Understand the story the data is telling you; what are audiences responding to the most? While the term influencer marketing may be relatively new to the marketing scene, the premise behind it is not novel at all. As digital conversations continue outside your control as a business owner, brand equity is increasingly in the hands of the masses. Your influencer programs can play a variety of roles within your marketing mix; whether they are supporting a large integrated campaign or leading the charge in campaigns of their own. Using an OKR goal setting framework, here’s what Cheryl’s goals might look like: While it’s fine to have multiple objectives, keep in mind that meeting a goal of raising brand awareness will require different influencer marketing tactics than if your goal is to generate leads. Influencers can be powerful drivers throughout the customer journey, from awareness to conversion, but you first need to understand their place and then develop your strategy around what program type, partners and content will help you move the needle. Your success with influencer marketing depends on how well you are able to align the interests of your target customer with the interests of the influencer. Choosing partners based on follower count / aesthetic. 5. Events: Include the influencer in your next speaker line-up – whether a digital or in-person event. Generate leads and acquire more customers: You can track this through conversions and sales. It’s great to get started with influencer marketing, but you also need to measure your ROI to pave the path to success. If you’re looking for real people who care about sharing the message behind your brand versus getting a paycheck, check out this tool. Influencer marketing strategy has advanced beyond seeking influencers with a large following and pretty photo. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Micro-influencers with small but focused audiences can sometimes be more valuable. I started to partner with influencers I have worked with on projects as well as brands I have worked with. This presents both an opportunity and a challenge. Boosting your influencer content brings great cost efficiencies to your program or campaign. Lastly, we’ll look at some mistakes to avoid when building your strategy. With this work done, you’ll have valuable insight on who it makes sense to go after, and the main traffic sources to consider. In this complete guide to influencer marketing, we’re going to walk you through how to determine whether influencer marketing is right for you, the steps for creating an influencer marketing strategy, and how you can leverage collaborations with influencers to sell more online courses. Just because a feed looks beautiful does not mean that content messaging resonates well with the target audience. So without further ado, here is our 2021 guide to influencer marketing (including a few outdated approaches we’ll be leaving behind in 2020): It’s time to start planning your marketing strategy for 2021 and influencers should absolutely be part of that picture. Learn about interview questions and interview process for 1 companies. Takeovers are highly popular in Instagram and Snapchat, but can be effective methods for other social media platforms as well. First of all, you’ll want to look for influencers who share alignment in your brand values and messaging. Influencer Marketing Strategy: How to Scale a Business https://buff.ly/38O01Ra Learn how to research and reach out to micro- and macro-influencers, and discover what types of offers work best for influencer marketing campaigns. Just as important is understanding the audiences on each social platform and looking for what types of content they like to engage with most frequently. Customization is key. Now that you know what to look for, here are some ways you can go about finding influencers. So let’s trust them to help bring a message to life for us. When you hear the term influencer marketing, what comes to mind? How engaged are they with their community? Make decisions based on accurate data and audience behavior, not surface-level aesthetics and vanity metrics. Today, influencer marketing is more accessible and measurable than ever before, and more marketers report finding it effective in achieving their goals. Reports have shown that companies will spend upwards of $10 billion on influencer marketing by the end of 2020, a clear indication that the opportunity is there. Click to share on Facebook (Opens in new window) Head to industry events in the niche you’re targeting, making a note of the presenters, sponsors, and other influencers in the milieu. Over time, influencer marketing has made the necessary shift from transaction to collaboration. Diversity isn’t a “nice to have” it’s a MUST have - Influencers have to be a true reflection of your audience. Elise is the Content Manager at Thinkific. Choose tech partners who provide accurate data and helpful tools, then apply your human eye. “A good way to find influencers in a specific industry is to look on social networks for key players in your industry, and use the trickle-down effect. “A lot of people put their eggs in all in one basket. You can filter results by the sharer’s level of authority, reach, engagement, and location. Boosting content gives you an opportunity to reach even more of your target audience. While these have their place in the world of influencer marketing, the truth is that there is so much more to the term. Internet Explorer doesn’t work well with our website. As influencers receive an increasing number of requests to collaborate, what can you do to set yourself apart? 2. Susana Yee of Digital Everything has also used a combination of influencer marketing tactics to market her online course: “Currently I am in the process of launching an online course on influencer marketing. Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. Have you ever tried one to market your online course? Where can you see room for improvement? Once you determine who the biggest source of influence for your target audience is, it will be much easier to identify the influencers to go after. #influencermarketing, Your success with influencer marketing depends on how well you are able to align the interests of your target customer with the interests of the influencer. To get you thinking, here are a few examples of ways you can work with an influencer, and how they could help you achieve specific marketing goals. A blog swap on another site with high domain authority is a great tactic to go after the goal of boosting your inbound traffic. Twitch, YouTube, and Instagram are expanding eCommerce integrations in their social platforms, seeing huge growth and sales. Meaning, if you don’t have the budget to pay an influencer with one million followers, start looking at who is following them, and find a smaller micro-influencer to work with instead. Thankfully, there is a bit of a formula for how to approach it. Five Unique Strategies for Your Next Influencer Marketing Campaign: Social Takeovers . “Taking a more directed approach to influencer marketing has paid off dramatically. Search online influencer databases and tools. In the next step, we’re going to walk through how to start your relationships off on the right foot to maximize your efforts. A monthly calendar is a must for all your content requirements. 1. We won the Digiday Technology Award for "Best Influencer Marketing Platform"! Having a thousand highly engaged followers is better than a million unengaged followers. As we look back on the exponential growth of the influencer marketing industry in 2020, we’re taking stock of our learnings on how the industry has changed and formulating an updated list of ‘best practices’ moving forward into 2021. Influencer Marketing Strategy: How to Scale a Business https://buff.ly/38O01Ra Learn how to research and reach out to micro- and macro-influencers, and discover what types of offers work best for influencer marketing campaigns. JVology is an example of this. Webinars: Webinars are a great tool to co-create content and share to your mutual audiences. Foundr frequently collaborates with industry experts to build and launch online courses for entrepreneurs. Does this person have an audience with similar needs and pain points to your own? What do you need and what do you want influencers to achieve for you? Diversity extends beyond race, age, gender identity, or sexual orientation. Zach Benson, CEO of Assistagram shares the importance of diversifying your investments and tracking the return on a regular basis. Having an organized and defined workflow is key to running a smooth campaign. 11. Nycole Hampton, Head of Influencer Marketing for MWWPR. When you determine what role, they’re going to play in your ecosystem, you can then dive into strategy planning and understanding what type of program, partners and content will help you move the needle. In general, there are three groups that influencers fall into. You want to prove the value of a program and see that ROI immediately. To help you stand out from the sea of people that try to get the attention of an influencer on a regular basis, follow this golden rule: never start the relationship by asking for something. Begin with your end in mind and you’ll be well positioned to get the most out of your influencer marketing strategy. Build meaningful relationships - treat influencers and creators as your partners and not your doers. 4. The more defined and targeted an audience is, and the better relationship that influencer has with that audience, the less important size is.”. Five Unique Strategies for Your Next Influencer Marketing Campaign: Social Takeovers . Takeovers are highly popular in Instagram and Snapchat, but can be effective methods for other social media platforms as well. Influence is influence, no matter the size. Social takeovers are when influencers take over a brand’s social channels for a limited amount of time. Increase traffic from a new target market: Keep an eye on page views, acquisition channels, and customer demographics from your in opt-in forms. Fast forward to today, and technology has fundamentally shifted the way businesses connect with customers. This will help you flag both short term and long term opportunities, and ensure you’re being systematic in your analysis. 4 Influencer marketing strategies for pandemic-proof brands in 2021 posted on January 6, 2021 After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and influencer marketing will have a significant role to play. The key is learning from the past so we can look forward to the future. No two programs should be designed exactly the same, as their KPIs should align with your unique objectives. 2. All influencers are not equal no matter the size or grouping, this is why highly customized vetting is critical. Remember, it’s about quality over quantity. Getting perfect attribution here can be a challenge, but it can be done using tools such as custom UTM links or specific landing pages tied to each influencer. You’ll want to make sure your campaigns are set up in a way that enables you to monitor the metrics associated with each goal you have. There are several ways to do this. Based on the results of the first month, assess your progress and make note of any changes you’ll want to make in future. We’re going to share insights from online course creators who have used influencer marketing, as well as industry experts who create these strategies for others. This is also the most effective way to see if this person can drive quality consumer response through comments and reactions from followers. Consumers expect more from influencers and brands have to as well. The best way to start the process of engaging with an influencer is to start small. “I find that a good email is always the best way to reach an influencer. 6. Each influencer was also given a unique unlimited code which gave a discount to their followers.”. Following this logic, an influencer marketing strategy is defined as any marketing activities done with the purpose of identifying, engaging and nurturing relationships with people who are trusted influencers for your target customer. Which one would you be more likely to respond to? It takes time to reach out and begin to form a relationship with someone. Download this guide and start building your online program! But not so fast! So how can you capitalize on these trends to grow your online course business? A platform should be the first step in pulling forward a great group of potential influencers. 3. The best marketing strategies are the ones that anticipate consumer behavior while delivering highly-relevant content to engaged audiences. At this point, you might be tempted to start cold-emailing your prospects to explore opportunities. You can build an entire career off of having a handful of strategic partnerships. For instance, Instagram’s IGTV and Reels cannot be boosted, so factor that into whether or not you want partners to activate on those channels. ...it boasts an undeniable ROI, it’s an effective tool for managing optics in an authentic way, and it perfectly plays into the ever-increasing amount of consumers’ digital spending. Changed the dynamics of who has influence, and what do you need to do all the! Reporting has to continue to evolve and tell a story undefined, requiring that sheer numbers make up for lack. 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