With online retail sales estimated to reach an eye-watering $6.5 trillion by 2023, the ecommerce sector was already booming. As an index, we’ve compiled data from 20 accounts at a ~$50M annual spend rate. Ultimately, e-commerce lives on … R ecently, Google published data on the recent search trends and revealed the top 5 ways consumer search behavior is changing, especially during the COVID-19. For instance, the “Easter egg” keyword has seen a 20% increase in search queries YoY:Â, So, if the pandemic continues to spread, watch out for “conservative” consumer behavior during the holidays that are coming up our way. 0000004499 00000 n So, we have taken a look at search queries that peaked throughout Easter time.Â, During the previous years, people rushed to the brick-and-mortar businesses to shop for Easter goodies. In the U.S., consumers spent $211.5 billion during the second quarter on e–commerce, up 31.8% quarter- over-quarter, according to the U.S. Census Bureau. COVID-19 pandemic has led consumers to ramp up online shopping, social media use, internet telephony and teleconferencing, and streaming of videos and films. All metrics have been standardized to 1-day-click and 1-day-view attribution and then separated into two sets: Mar. 0000119334 00000 n This will bring you scalability and ensure you are everywhere your customers want you to be. Privacy Policy, With everyone’s eyes fixed are focused on CDC data, the general public anticipates drastic shifts to the way they used to live and consume items they want and need.Â. 0000045723 00000 n By being present online, you can not only tap into existing consumer demand but create one. By using this website you agree with. 0000005052 00000 n 0000119297 00000 n 9 physical & e-commerce COVID-19 will permanently change e-commerce in Denmark Denmark is no exception. Please provide us with a valid email address so we could reply to you. 0000071119 00000 n CPM: -29.75% 4. This report covers the impact of the coronavirus (COVID-19) pandemic on B2C e-Commerce and online payments worldwide. So, with the long-awaited yet accelerated shift towards online shopping, consumer behavior at the time of the COVID-19 pandemic is mostly about user behavior. So, it is not just about a rapid rise in online purchases, but about the nature of that demand. We will only use this email to respond to you on your feedback. 0000050557 00000 n Future of Mobility: Post-pandemic growth opportunities will emerge in e-retailing, digital car platforms, bike-sharing, and in-car HWW features.While the Mega Trends above enforce change in a post-COVID-19 world, they also provide opportunities to build more resilience in the system. 22 0 obj <> endobj xref 0000006335 00000 n 0000097874 00000 n The postal service of China recently published an e-book sharing its lessons on how to maintain operations during the COVID-19 pandemic. And to stay ahead of the game and make informed decisions, there is data they need to look at. Please specify a valid domain, e.g., 0000008384 00000 n Total online spending in May hit $82.5 billion, up 77% year-over-year. The Wow-Score shows how engaging a blog post is. Workers in some infected countries have been asked to work from home, cities have been placed under lockdown and schools have been shut down. 0000006596 00000 n q3p��@lV$��'0�mº�ql*�)�#X��p�'�;0�7�M�8���W���D��z.�&����:!l�����|6�8`}0������/��U�*L�00�0p�ڎ�(ǫN ��� �zU� endstream endobj 23 0 obj <>>> endobj 24 0 obj >/PageWidthList<0 595.276>>>>>>/Resources<>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>/Shading<>>>/Rotate 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 25 0 obj <> endobj 26 0 obj <> endobj 27 0 obj <> endobj 28 0 obj <> endobj 29 0 obj <> endobj 30 0 obj <> endobj 31 0 obj [/Separation/PANTONE#20368#20C/DeviceCMYK<>] endobj 32 0 obj <> endobj 33 0 obj <> endobj 34 0 obj <>stream h�b```a``�����x�,��؀����(R?�� (L�s 9� �k���Lҩ:�����k˪:T��*_`q�xY��ճ�^_���� �N� ���]��: *)(�¬ 0000007416 00000 n 0000097943 00000 n 0000016012 00000 n H�\�݊�@��}��l/�V����������v�����o�)]��7N�an���k���*x0M�j����+6'>�.�Ǧn���ե�P���u���5]�e&������f���O�����[w6��m15aq����Ld����H���-/l±lv���3������l�q?�����ڗ�ҝ9�"Y����]��. 0000105145 00000 n Your feedback must contain at least 3 words (10 characters). COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. 0000005769 00000 n 0000120352 00000 n The current coronavirus (COVID-19) crisis is one that many of us feel underprepared for. 0000005882 00000 n However, we can spot some newcomers as well.Â. 0000097773 00000 n Once again, we didn’t notice anything unusual about the user preferences for home decor brands - IKEA, HomeDepot, and Pottery Barn are among the most visited websites.Â, In comparison to previous industries, it may seem like a 5% increase in traffic is nothing, but retail is the category with over 14 billion monthly traffic. Some of the biggest retail chains have already been announcing that they are expanding their ecommerce sales. The third most visited site is Goodrx, a telemedicine startup that allows tracking prescription drug prices and discounts on medications. So, get your business online as quickly as possible and slowly build up your online authority. And projections say ecommerce sales may go as high as $6.5 trillion in 2023. The biggest spikes occur within the fashion and hobbies categories if you look at the top 20. Thus, with insights from SEMrush data, we will reveal: How the consumer demand has been changing within the past few weeks,Â, Which industries have seen the biggest spike in traffic,Â, Which products top the list of most searched online.Â, You would assume that the Health category would see the highest spike in search traffic. %PDF-1.4 %���� 0000000016 00000 n Also, “bidet” has witnessed the biggest search growth across the home appliances category.Â, Walmart is one of the biggest ecommerce players during the coronavirus outbreak.Â, And the most profound changes in consumer behavior and product preferences are visible when you look at Walmart.Â, It seems surprising to see that the top 20 most visited Walmart product pages have nothing to do with groceries. 0000104772 00000 n Ecommerce & Consumer Trends During Holidays at the Time of COVID-19 Recent Easter Example. E-commerce sales’ strong growth is expected to continue long after the virus subsides. Of the companies selling groceries, food and beverages, According to a survey conducted by Rakuten Insight, 55 percent of the respondents stated they purchased more online during the COVID-19 pandemic in Indonesia as of May 2020. As cities around the world encourage citizens to stay home to flatten the curve of Coronavirus (COVID-19), consumer habits are changing. While the novel coronavirus pandemic and subsequent lockdown have brought a wide variety of industries and markets to a standstill, one of the worst-hit sectors in India is the e-commerce … Right now: Update your Google My Business page with the latest information on your business. Such companies are also doing some incredible things online - from gift vouchers to social media contests. Doing the right thing isn't just good for the employees, … Whereas, sites like Scholastic and Chegg are now a must-visit for students forced to stay and study at home.Â, Health ecommerce brands see the second-highest traffic increase across all industries. People in those countries have also begun avoiding public, crowded places. With the shelter in place regulation, your house becomes your office, your school, a restaurant, and all those places you used to visit. Optimize your website for higher rankings, increased traffic, better user experience, and conversions. The following article uses charts and data from new book Signals ( hardcover , ebook ) which covers the 27 macro trends transforming the global economy and markets. So let’s take a brief look at the product categories that are seeing the biggest spike during the coronavirus.Â, SEMrush’s data on eBay’s fastest-growing product categories proves the data we shared above. In turn, businesses understand that these changes are about to affect their entire business management systems — from supply chain to ecommerce adoption or expansion. Even before the coronavirus pandemic, ecommerce sales represented the bulk of overall retail sales growth in the US—$600 billion in online sales accounted for 56% of overall retail growth last year. 0000001316 00000 n The study helps marketers to be more helpful to their customers in the pandemic. Katie Jones The Fastest Growing and Declining E-Commerce Categories The COVID-19 pandemic is having a significant impact on every aspect of life, including how people shop for their necessities, and their not-so-necessities. trailer <]/Prev 584850>> startxref 0 %%EOF 72 0 obj <>stream We have also noticed the continuing rise of audiobooks with Scribd and Audible taking spots within the top list. So, just within three months, it gained over 1.5 billion new visitors.Â, When almost all brick-and-mortar retail is shut down or considered dangerous to visit, all the everyday necessities — from groceries to that new iPhone charger — have to be purchased online. 0000120234 00000 n Go multichannel: Try to make sure your product is present across various platforms — from marketplaces like Amazon, eBay, Aliexpress, Google Shopping, Facebook Shopping to social media to review forums. www.example.com, We use cookies to give you the best online experience. Video game consoles with Nintendo switch consoles absolutely dominating the market. Visit our COVID-19 resources for retailers to get tips on pivoting your marketing strategy during the pandemic. An EY perspective on the resilience strategies adopted by the ecommerce sector during COVID-19 and what companies must do to reframe the future. But COVID-19 has expedited this process. Especially if your business relies on in-person services, a key … What is more, given your product is on sale online, double down on digital marketing campaigns at the times of unprecedented online shopping spikes. As of Sunday, Mar. Product Categories Shifting During COVID-19. Expanded Opportunities Using Automation. It is all about getting through the quarantine and shelter in place orders. 0000007854 00000 n 0000035883 00000 n Global Healthcare E-Commerce Market: Overview. So, it is clear that ecommerce businesses or brands selling online can rely on some conservative forecasts over their holiday marketing campaigns even throughout the pandemic. Between users’ active reading Time, their scrolling speed and the article’s length been a lifeline for as. The ecommerce sector was already booming tend to become even stickier once people go online for! Newcomers as well. across each industry with the highest volatility at the moment for! 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